Bulk email — is a method of mass communication, advertising and one of the instruments of internet marketing. It implies sending automated emails to the group of addresses. It is represented in form of an email, sent to a large group of people at once. These large groups of people are selected on the basis of segmentation, i.e. that people have something in common (needs, interests, preferences).

when one email is sent to multiple users. The emails sent on large number of email is bulk emailing . bulk emailing is generally used by companies to direct market services and goods to consumers.

Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

1. Permission-based - your marketing list will be made up of people who have actively chosen to receive emails from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
2. Conversions and increased sales - if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
3. Cost- effective - the costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
4. Real-time marketing – through email marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. Marketers have found that personalization and automation are more effective because they help deliver the right message to the right person at the right time.